The Pink World

Campaign Brief

The Pink world is a gender equality initiative by AHF and will be part of India level event The Pink Mid Night Marathon. The campaign will run in 5 Major cities of India in its first year, starting October 2017.

 Present Situation

  • Sex Ratio 933
  • Literacy Male 75.85
  • Literacy Female 54.16
  • 1 to 3% of executive positions only occupied by women
  • 9 % of women in execute bodies of political parties
  • 3 % of women as Supreme Court Judges
  • 7 % of women in civil services
  • 6 % women in trade unions
  • Infant mortality is 67 for boys and 78 for girls
  • 40 % women are assaulted by their intimate partners
  • 65 % women reported some kind of abuse
  • Rural women are paid 60% of what men are paid
  • Urban women are paid 80% of what men are paid
  • Less than 50% of the women are involved in decisions related to their own healthcare
  • A woman is molested in the country every 26 minutes
  • A rape occurs every 34 minutes
  • Every 42 minutes, an incident of sexual harassment takes place
  • Every 43 minutes, a woman is kidnapped
  • Every 93 minutes, a woman is killed
  • Every 102 minutes, a dowry death
  • One out of every three women has experienced violence in marital life
  • Physical abuse of Indian women is high ranging from 22-60 percent


To Spread awareness on Women rights and support NGOs working for women safety, education , health and justice

 Support Status

A midnight marathon is scheduled in 5 cities of India ie Ahmedabad, Bangalore, Chennai, Mumbai and Hyderabad.

 Target Support

In its first year campaign will support 42 NGOs working in the area of women safety, education, health and justice.

Get Involved

If you or your organization wish to get involved in this campaign write to us at or visit



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